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Distill technical, clinical, and specialized information into language that feels clear and alive.
Behind the words
A life shaped
by stories.
Curious by nature.
Intentional by craft.
My story
I've always believed
words can open worlds.
My love for language began long before it became my work. It led me through bachelor's and master's degrees in English at Cal Poly San Luis Obispo, then into a career built at the meeting point of imagination, research, and strategy.
Today I'm a copywriter and digital marketer who finds the human thread inside complex ideas. From clinical research and holistic wellness to immersive entertainment, I translate expertise into stories people can understand—and remember.
“The work begins with listening—then finding the words that make someone feel seen.”
Creative instinct Strategic intention
The journey
Experience,
in chapters.
- 01TravisMathew
Developing integrated copy across e-commerce, email, product launches, retail, social, and experiential campaigns for a premium active-lifestyle apparel brand.
- 02AI Creative Writer & Trainer
Training and evaluating generative AI storytelling through human-in-the-loop feedback, narrative rubrics, prompt systems, and close collaboration with cross-functional teams.
- 03ROTU Entertainment
Bringing the people and technology behind immersive entertainment to life through interviews, press stories, video scripts, and worldbuilding narratives.
- 04Agency & Nonprofit Work
Leading campaigns for consumer brands and educational nonprofits, from SEO-led storytelling to segmented email journeys, curriculum, and fundraising copy.
- 05Threshold Enterprises
Transforming intricate clinical information into precise, accessible marketing while shaping brand voice across web, collateral, and email.
- 06Freelance Copywriter
A practice built across email, digital campaigns, social storytelling, research, and content strategy—always grounded in clarity and human connection.
What I bring
Logic gives the story structure.
Curiosity gives it soul.
Connect
Find the emotional truth that lets a brand speak to people—not at them.
Move
Shape every message around an intention, from deeper understanding to meaningful action.
The details
A career built
word by word.
Explore the experience, education, and strategic skills behind the selected work.
Download the 2026 résumé
